Marketing
Search, email, paid ads, content and social, each handled by someone who does that one thing well.
Marketing has split into crafts. Running paid campaigns well is a different skill from writing a newsletter people open, and both are different from fixing why your site isn't showing up in search. Hiring one person to cover all of it usually means every channel gets a little attention and none gets enough.
We recruit for the channel that matters most to you right now, and test candidates on that channel's work.
Start with the channel closest to revenue. If you already spend on ads, a performance marketer protects that spend. If you have a list but rarely mail it, start with email. If buyers find you by searching, SEO and content work best together, and some companies hire both.
All six ways to hire apply to marketing roles. Agencies building out a delivery bench can add several specialists as a team. The cost depends on the channel and the seniority.
Yes. They work in your ad accounts, your email platform and your analytics, with access you control.
On the channel you're hiring for, using the kind of campaigns and reports they'd handle in your accounts.
We recruit people for your team. You direct the work.
Start with the channel that matters most this quarter. That's usually where the first specialist belongs.
