Content writing
Blog posts, guides, newsletters and thought-leadership pieces written from interviews with your team.
Roles · Marketing
Hire a content marketer who writes in your voice and publishes on schedule
Articles, web copy, newsletters and customer stories, planned around what your buyers search for and ask about. Drafts arrive edited, sourced and ready for your review.
A blog that doesn't stop after three posts
Content plans start strong and stall when the people writing them get busy with everything else. A content marketer keeps the calendar moving. They interview your experts, turn what they know into articles and pages buyers find useful, write copy for campaigns and the website, and repurpose each piece across email and social.
What they do for you
- Plan a monthly editorial calendar tied to your products and campaigns
- Interview subject-matter experts and turn the notes into articles
- Write SEO articles from keyword research and content briefs
- Write website, landing page and ad copy
- Draft customer stories and case studies from client interviews
- Edit drafts from other writers so the voice stays consistent
- Repurpose long pieces into newsletters, social posts and sales material
- Track which content brings traffic, sign-ups and pipeline
Signs a writer can carry your content program
Tools they work in
Google DocsNotionWordPressWebflowHubSpotGrammarlyHemingwayAhrefsSemrushSurferClearscopeGA4AirtableAsanaCanvaMany more
A good fit if:
- Your blog has gone quiet, or never got started
- Your experts know a lot and have no time to write it down
- Website and campaign copy is written in a rush by whoever is free
- You have happy customers and no case studies
Not the right fit if:
- Your main need is technical SEO and rankings; see SEO Specialist
- You need daily posting and replies on social; see Social Media Manager
- You need visuals more than words; see Graphic Designer
Interview questions
01
"Here's a 30-minute call transcript with our engineer (sample). How do you turn it into an article?"
Strong answer: pull out the core argument and best examples, outline for a specific reader, draft, then check facts with the engineer.
02
"How do you write in a voice that isn't your own?"
Strong answer: study existing copy and calls, build a short voice guide, and ask for early feedback on a first piece.
03
"How do you decide what to write next?"
Strong answer: a mix of search demand, sales questions, product launches and gaps in existing content, ranked by business value.
04
"How do you use AI tools in your writing?"
Strong answer: for research help and outlines at most, with the thinking, interviews, facts and final words done by them.
05
"Walk me through a case study you wrote."
Strong answer: the customer's problem, what changed, a clear result the customer approved, and quotes used with permission.
Signs of a strong content marketer:
- Asks your experts sharp questions and writes down the answers accurately
- Edits their own work hard before you see it
- Checks facts and cites sources
- Knows which pieces drove results and writes more like them
Signs of a weak content marketer:
- Produces generic articles that could be on any site
- Misses deadlines without warning
- Pads word counts instead of saying something useful
- Publishes claims nobody has checked
Copywriting
Website pages, landing pages, product descriptions, ads and email copy, written to persuade without overselling.
Editorial calendar
A planned schedule of topics, owners and publish dates, so content goes out steadily and supports each campaign.
SEO content
Articles built from keyword research and search intent, written for readers first and optimized with your SEO specialist.
Case studies and customer stories
Customer interviews turned into clear, approved stories your sales team can use.
How we match you with a content marketer
- 1
Talk it through
We agree the work, the tools, the hours you share and who they report to. For this role: who your buyers are, writing samples you like, the formats you need, your CMS, and how many pieces you'd like each month.
- 2
Meet a shortlist and choose
We screen a wide pool for every role and introduce only the few who fit your brief. We source, screen and test candidates against your brief, and run background and reference checks. You interview and decide.
- 3
Start with support in place
They start on the work in the brief, and we stay in contact once they've begun.
Good writers are a common search, so expect this one to sit within the normal range. Specialist industries such as finance, healthcare or deep tech take extra care to match. We start with writers in South Africa and look further afield when your subject calls for it.
How pricing works
Content marketers can be hired under all of these options. It's up to you, and you can ask us about the differences at any point. Compare the arrangements on ways to hire.
Who does what
Swipe to see more →
| Task | You | JiveTalent |
|---|---|---|
| Topics, positioning, facts and final sign-off | Own | – |
| Calendar, drafts, edits and publishing | Review | Written and published by your content marketer; we follow up on deadlines and the review process |
Content marketer questions
Are they native English writers?
Strong written English is screened for every writing role. If you need a particular style of English, such as US or UK spelling, say so in the brief.
Will they work during our business hours?
The brief sets the hours and the overlap with your team before the search starts, so every candidate is hired for them.
Do they publish directly to our site?
If you give them CMS access, yes. Otherwise they deliver formatted drafts for your team to publish.
What if it isn't working out?
Talk to your account lead. We go through it with you and agree a way forward.
Who owns what they write?
You do. Drafts, final pieces and research notes belong to you and live in your documents.
Can they write about technical subjects?
Yes, with input from your experts. For software, finance or healthcare, we look for writers who have covered that field before.
How do we see what our content marketer is working on?
Their hours are tracked in the client app and reported there for you to see.
Keep your content coming every week
Book a call. We'll agree the brief for your content marketer and talk you through the ways to hire.