Google Ads and PPC
Search, shopping, Performance Max, YouTube and Microsoft Ads, with keyword, bid and landing page work.
Roles · Marketing
A performance marketer to run your Google, Meta and TikTok ad accounts
Campaigns built around the numbers you care about: cost per lead, return on ad spend, pipeline. Your marketer tests, cuts what doesn't work and tells you plainly where the budget went.
Ad spend that answers to results
Ad platforms make it easy to spend and hard to know what worked. Tracking breaks after a site change, automated campaigns chase cheap clicks, and creative goes stale long before anyone notices. A performance marketer fixes the tracking first, structures accounts so results are readable, and runs a steady testing plan across audiences, creative and bids.
What they do for you
- Audit ad accounts and conversion tracking before changing anything
- Build and manage search, shopping, Performance Max and display campaigns
- Run paid social on Meta, TikTok and LinkedIn with structured creative tests
- Manage Amazon Sponsored Products, Brands and Display campaigns
- Brief designers and editors on new ad creative from test results
- Adjust bids, budgets and audiences based on cost per result
- Set up GA4, Google Tag Manager, pixels and server-side conversion tracking
- Report weekly on spend, conversions and what's being tested next
Questions that sort strong media buyers from button pushers
Tools they work in
Google AdsMeta Ads ManagerTikTok Ads ManagerLinkedIn Campaign ManagerAmazon AdsMicrosoft AdsGA4Google Tag ManagerLooker StudioTriple WhaleNorthbeamSupermetricsOptmyzrShopifyHubSpotMany more
A good fit if:
- You spend on ads but can't say which campaigns bring customers
- Cost per lead or acquisition keeps rising
- Your agency reports clicks and impressions, and little else
- You sell on Amazon and want sponsored ads run properly
Not the right fit if:
- You're after organic search growth; see SEO Specialist
- You need the ad creative made; see Graphic Designer or Video Editor
- You need organic posting and replies on social channels; see Social Media Manager
Interview questions
01
"You take over an account where cost per acquisition doubled in two months. What do you look at?"
Strong answer: tracking first, then changes in campaigns, audiences, creative fatigue, landing pages, auction competition and seasonality.
02
"How do you structure a creative test on Meta?"
Strong answer: one variable at a time, enough budget to read results, a clear success metric and a set length before deciding.
03
"How do you check that conversions in Google Ads are real?"
Strong answer: compare with GA4 and your CRM or store, review tag setup, and deduplicate across pixel and server events.
04
"When would you not use Performance Max?"
Strong answer: when tracking is weak, brand traffic would inflate results, or you need control over placements. They show how they'd measure it either way.
05
"How do you decide where the next dollar of budget goes?"
Strong answer: marginal returns by campaign, not averages, with room kept for testing new channels.
Signs of a strong performance marketer:
- Fixes tracking before spending more
- Reports business results, then platform metrics
- Keeps a written test log with outcomes
- Pauses weak campaigns quickly
- Works closely with whoever makes the creative
Signs of a weak performance marketer:
- Leaves everything on automatic and reports platform numbers only
- Changes several things at once, so no result can be read
- Can't say what a customer costs to acquire
- Talks about clicks when you asked about sales
Meta Ads
Facebook and Instagram campaigns with structured creative testing, audience strategy and Conversions API tracking.
TikTok Ads
Spark Ads, in-feed campaigns and creative testing built around short-form video.
LinkedIn Ads
Account-based and lead-gen campaigns for B2B, with audience lists and CRM sync for lead quality.
Amazon Ads
Sponsored Products, Brands and Display, with search term mining and budgets set around margins.
Tracking and attribution
GA4, Tag Manager, pixels, server-side events and reporting dashboards that show what each channel really brings in.
How your performance marketer gets started
- 1
Talk it through
We agree the work, the tools, the hours you share and who they report to. For this role: the ad platforms you use, your monthly spend range, how conversions are tracked today, and the main result you want to improve.
- 2
Meet a shortlist and choose
We screen a wide pool for every role and introduce only the few who fit your brief. We source, screen and test candidates against your brief, and run background and reference checks. You interview and decide.
- 3
Start with support in place
They start on the work in the brief, and we stay in contact once they've begun.
Google and Meta specialists are usually quick to find. Amazon Ads, LinkedIn for B2B, or a senior lead across several channels can stretch the search a little. Expect candidates from South Africa first, and from elsewhere if the mix of channels requires it.
How pricing works
A performance marketer is available on every model listed, and you're free to pick. Ad budgets are paid by you directly to the platforms and sit outside these options. Compare the arrangements on ways to hire.
Who does what
Swipe to see more →
| Task | You | JiveTalent |
|---|---|---|
| Ad budget, targets and approval of new campaigns | Own | – |
| Campaign setup, tests, optimization and reports | Review | Set up and run by your marketer; we check in on reporting and how the test plan is going |
Performance marketing FAQs
Who owns the ad accounts?
You do. Accounts, pixels and data stay under your business, and your marketer works in them with access you can remove at any time.
Will they work during our business hours?
The brief sets the hours and the overlap with your team before the search starts, so every candidate is hired for them.
Can one person run several ad platforms?
Yes, for most businesses. If one channel takes most of your budget, we look for depth in that channel first.
Do they make the ads?
They write ad copy and brief the creative. Design and video usually sit with a designer or editor, on your side or hired through us.
What if it isn't working out?
Talk to your account lead. We go through it with you and agree a way forward.
Can they work alongside our agency?
Yes. Some clients keep an agency for strategy or one channel, while their marketer handles daily management and reporting.
How do we see what our performance marketer is working on?
Their hours are tracked in the client app and reported there for you to see.
Know exactly what your ad spend brings back
Book a call. We'll agree the brief for your performance marketer and talk you through the ways to hire.