Klaviyo specialists
Flows, segments, campaigns and SMS for Shopify and other e-commerce stores, with revenue reporting by flow.
Roles · Marketing
Remote email marketing specialists for Klaviyo, Mailchimp and HubSpot
Campaigns that go out on schedule, flows that run in the background, and emails that land in the inbox. Your specialist plans, builds, tests and reports on the whole program.
Your email list, worked properly
Most email programs run on a welcome email from two years ago and a campaign whenever someone has time. Flows are half built, segments are guesses, and open rates drift down as the list ages. An email marketing specialist sets up the automations that should run every day, plans campaigns around your calendar, and keeps the sender reputation healthy.
What they do for you
- Plan and send campaigns from a monthly email calendar
- Build automated flows: welcome, abandoned cart, post-purchase, win-back and nurture
- Segment the list by behavior, purchase history and engagement
- Write or edit email copy and subject lines, and brief designers on layouts
- Run A/B tests on subject lines, content and send times
- Monitor deliverability, authentication and list hygiene
- Report on revenue, clicks and unsubscribes by campaign and flow
- Connect sign-up forms, your store and your CRM to the email platform
Marks of an email marketer who knows their craft
Tools they work in
KlaviyoMailchimpHubSpotActiveCampaignBrazeCustomer.ioPostscriptAttentiveLitmusEmail on AcidGoogle Postmaster ToolsShopifyFigmaCanvaGA4Many more
A good fit if:
- Your flows are missing, broken or haven't changed in years
- Campaigns go out late or not at all
- Open and click rates are falling, or emails land in spam
- You run an e-commerce store and email is under-used
Not the right fit if:
- You want broader content and blog work; see Content Marketer
- You need cold outbound email to new prospects; see Sales Development Representative
- You need the email templates coded into a product; see Frontend Developer
Interview questions
01
"Which flows would you set up first for a new Klaviyo account?"
Strong answer: welcome, abandoned cart, browse abandonment and post-purchase, then win-back, with reasons tied to the store's data.
02
"Open rates dropped sharply last month. What do you check?"
Strong answer: authentication, spam complaints, list sources, engagement segments, Apple Mail Privacy effects on opens, and recent content or send-volume changes.
03
"How do you decide who gets a campaign?"
Strong answer: engagement-based segments, purchase behavior and suppression of unengaged contacts, with a sunset policy.
04
"Show me an A/B test you ran and what you did with the result."
Strong answer: a clear hypothesis, enough volume to trust it, and a change they rolled out afterward.
Signs of a strong email marketing specialist:
- Treats flows as the base and campaigns as the extras
- Watches deliverability as closely as revenue
- Cleans the list instead of mailing everyone
- Reports what each email earned, not only who opened it
Signs of a weak email marketing specialist:
- Sends every campaign to the full list
- Can't explain SPF, DKIM or DMARC
- Reports open rates as the main result
Mailchimp email marketing
Campaigns, automations and audience management for teams on Mailchimp, plus migrations when you outgrow it.
HubSpot email
Marketing emails, workflows and lead nurture in HubSpot, tied to lists and deal stages in your CRM.
Flows and automations
Lifecycle journeys from sign-up to repeat purchase, mapped, built, tested and improved over time.
Email deliverability
SPF, DKIM and DMARC setup, list hygiene, warm-up plans and inbox placement checks to keep mail out of spam.
Bringing in your email marketing specialist
- 1
Talk it through
We agree the work, the tools, the hours you share and who they report to. For this role: your email platform, list size, store or CRM, current flows and the campaigns you plan to send.
- 2
Meet a shortlist and choose
We screen a wide pool for every role and introduce only the few who fit your brief. We source, screen and test candidates against your brief, and run background and reference checks. You interview and decide.
- 3
Start with support in place
They start on the work in the brief, and we stay in contact once they've begun.
Email specialists, Klaviyo experts included, tend to be a quicker search. We start in South Africa and cast the net wider when your platform is less common.
How pricing works
This role can be filled through any of the options shown. Which one is entirely your choice, and we'll cover how each works when we meet. Compare the arrangements on ways to hire.
Who does what
Swipe to see more →
| Task | You | JiveTalent |
|---|---|---|
| Offers, brand voice and send approval | Own | – |
| Flows, campaigns, segments and reports | Review | Run by your specialist; we follow up on the calendar and reporting rhythm |
Email marketing questions we hear often
Do they write the emails, or only build them?
Most do both. Copy, subject lines and layout briefs are part of the job. If you have a writer or designer already, they work from their drafts.
Will they work during our business hours?
The brief sets the hours and the overlap with your team before the search starts, so every candidate is hired for them.
Can they handle SMS marketing too?
Often, through Klaviyo, Postscript or Attentive. SMS has its own consent rules, so your specialist follows the opt-in settings you approve.
What if it isn't working out?
Talk to your account lead. We go through it with you and agree a way forward.
Can they move us to a new email platform?
Yes. Migrations include lists, consent records, templates, flows and a warm-up plan so deliverability holds.
How do we see what our email marketing specialist is working on?
Their hours are tracked in the client app and reported there for you to see.
Start getting more from your email list
Book a call. We'll agree the brief for your email marketing specialist and talk you through the ways to hire.